Here is this week’s round-up of our web design company’s favorite links and web design articles and blog posts, with a particular focus on color schemes and selection and how those affect your website’s design and usability.

The color selection process for your logo and website is one of the most important aspects of web design and branding; after all, colors provoke subjective and even emotional responses and deciding what hues work best for your purposes (and in what combinations) is not always easy.  Furthermore, if you work with a professional web design company, they will likely advise you on how color and usability are related. 

Your customers and your potential customers do not really care about you.

In fact, when people are looking to purchase goods or services, they are looking for two things: a solution to their problems and some positive feelings about the companies or brands they are dealing with.  Therefore, it is important that your website (which is a key component of your overall marketing plan) is created with that in mind; a good web design company with business web development experience should understand this concept.

When it comes to business web design and web development, making assumptions about user behavior can be risky at best - and cause your company to lose out on potential clients at worst. One way to avoid making dangerous assumptions and driving away customers is to work with a web design company that understands the principles of usability and doesn’t make assumptions about user behavior, because after all, assuming makes an ____ out of you and me (you’ll have to fill in the blank yourselves).

Here is this week’s round-up of links and web design news from around the web.

The perpetually fabulous Smashing Magazine has an excellent post that discusses communicating with clients that contains valuable tips for any online business development firm or web design company.

Our web design company’s SEO division has written about how Flash affects search engine optimization before, however, that topic has yet to be discussed on our web design blog.  For the uninitiated, Flash is multimedia software developed by Adobe and used to create animation and interactive or rich media elements, or even entire websites.