Web Design Firm

Selecting the colors for your company’s logo and website can seem like a simple task - just pick something you like and that doesn’t clash and you are home free.  However, your color scheme can influence how visitors perceive your company and your site’s overall usability, so therefore you should consider it is something you should consider carefully.  Our web design company recognizes the powerful impact that different colors can have on a design and your brand.

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Yet another reason that your business needs a clean, usable website is that you want to create a positive impression of your company and your brand - basically, you don’t want to annoy your visitors.  That Blog has a great overview of the top ten ways that web design can annoy users.  Of course, a good web design company avoids all of these issues; however, we occasionally find even the biggest companies guilty of these problems.

Here’s the list:

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If you were in the process of designing a brick and mortar storefront or office space for your business, you would want it to be clean and neat in order to present the best possible brand image to your customers.  Your company website should not be any different, as that is the online version of your store or office.  As a web design company that has developed many sites for businesses both large and small, we understand the importances of clean web design and navigation.

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All businesses want to create a feeling of trust and reliability when they develop their online presence; however, these two elements are especially important for ecommerce websites.  After all, if you want your visitors to be comfortable purchasing your products online (and therefore submitting their credit card information), you need a clean, easy-to-use website that showcases your brand’s trustworthiness and reliability - and that is one of our Chicago web design company’s specialties.

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Which word appears more often in your company’s website content, “we” or “you”?

In the last post, we described how your website isn’t really about your business, it is about your customers and their user experience.  Perhaps the most important part of that user experience is the copy - after all, reading the words on your site is generally the first contact users have with your business, so you want to make sure that your language reflects your customer service - that is about them, not you.  For example, our Chicago web design company’s homepage features the solutions we provide before mentioning anything else.

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You may think your company’s website is all about your business, but you are incorrect - your website is all about customer service and the needs of your past, present, and future customers (or at least it should be).

Our Chicago web design company understands that the most important aspect of good web design is usability. Recognize the demands of your visitors first and foremost, because if your site is too difficult to navigate, takes a long time to load, or is otherwise not user-friendly, your visitors aren’t going to stick around.

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There was a great article in Small Business Newz recently about how a good business website should be about more than simple transactions, even the main objective of the business is ecommerce. After all, any good Chicago web design company recognizes that online (and offline) marketing isn’t just about completing transactions, it is about creating and maintaining relationships.

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Your website is often the first contact a potential client or customer has with your business - it is the virtual front door to your office, so to speak. For ecommerce sites, the quality is even more important, as your website might be the only way they interact with your company. A good web design company knows that first impressions can make all the difference and that you need to need to clearly define your company’s goals and objectives for your site before getting started.

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Your business needs a blog. It’s that simple.  Blogging is fantastic for your website’s search engine optimization, it is a great way to interact with your target market through social media, and it is an easy way for you to update your website with the latest industry news and company reports.  In fact, these are the three main reasons why our Chicago web design company has a blog.

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The Wall Street Journal recently did an interview with Stefan Tornquist of Marketing Sherpa about how companies should handle their marketing in this uncertain economy, particularly entrepreneurs and small business owners. He says that, instead of cutting their marketing budget, small businesses should take advantage of the economic lull and use this time to revamp their campaigns, as well as focusing on internet marketing - particularly search engine optimization.

As a web design company, we are always happy to see the mainstream media mention the power of the internet when it comes to marketing and branding.

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