Sadly, it happens all the time - a business hires a web design agency and they develop the most creative and visually pleasing site in the field, and everyone sits back and waits for the website to start bringing in the customers and clients.

Crickets.

That beautifully designed website is getting no attention, not showing up in the search engine results, and getting a mere couple visitors a day.  So what went wrong?

Our SEO division posts a list of links every weekend with the latest news in search engine optimization and internet marketing; so we decided that our web design company needs to get in on the fun and share our favorite links once a week.  Here is this week’s list:

A positive attitude does help businesses get ahead, but will imagining a bigger market actually make your market bigger?  Guy Kawasaki makes a leap of logic that manages to make sense and inspire.

One of the most important aspects of developing a successful business website is creating an atmosphere of trust and credibility, because you want visitors to feel comfortable working with and/or purchasing products from your company.  In fact, one of our web design company’s specialties is designing and building business websites, with a focus on clean design and an optimal user experience.

Although our last post discussed why working with a web design company can be preferable to hiring an ad agency for many businesses, there are also many instances where web design agencies and more traditional creative agencies can work together.  In fact, there are many situations where a partnership or joint venture between a web design company and an ad agency could be beneficial for everyone involved.

Ad agencies are a dime a dozen, and their costs range from fairly affordable for small business owners all the way to the stratosphere for agencies that cater to worldwide brands like Nike and Coca-Cola. There is probably a similar number of web designers and web design firms around, with a similar range of price points (although hiring a web design company probably has a lower barrier to entry).

There are millions of real estate websites and real estate blogs on the web, so standing out from the crowd is difficult to say the least.  What’s a real estate agent to do?  First of all, any real estate agent or real estate firm that wants to differentiate themselves on the web needs to find a web design company that understands the unique challenges of real estate web design.