Web Design Firm

Here at our web design company, we are constantly drawing design inspiration from artists who have a distinctive signature style. A website created with a distinct style will distinguish your web presence from the masses of websites, just like a logo associates your brand to the consumer in advertising. For this Halloween, of course, we started thinking about the influential images that haunt us and who creates them.

Mastermind director Tim Burton has one of the most recognizable styles in the industry whether he’s working in comedy, drama, horror or even musical. His clearly visible style in each movie could be seen as limiting, but we see it as a matter of self-promotion and marketing. His mark on a movie is hard to miss, even if it’s animated! Burton is a premium example of how design or style can influence and enhance your marketing strategy.

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Sleepy Hollow, 1999

Burton’s aesthetic can be characterized by his movies’ moody darkness and fantastical details. In his perspective, everything in our world is just a bit more sinister and twisted. Comedy becomes blacker and borders on frightening in his films– drama becomes more surprising and complex.

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Beetle Juice, 1988

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Big Fish, 2003

Even outside of his usual genre or buried beneath the well-known concept of a blockbuster franchise like Batman, Burton’s work is still recognizable. This is a boon for him, like it would be for the design endeavors of any company. Burton is skilled at what he does and is well known for it, but because of his wide range of films, he can’t be pigeonholed as a strictly suspense-thriller director. Similarly, your company’s web design should be instantly recognizable on any of your various pages or sites; at the same time, it shouldn’t alienate any type of consumer or isolate your appeal to a specific demographic.

Perhaps Burton is best known for his Halloweenish flicks The Nightmare Before Christmas and Edward Scissorhands, which is why we think of him on this October holiday. But because of his pronounced signature style, his work is visible no matter what form it comes in. Your company should demand the same quality of style from your web design company– it could make your web presence iconic instead of simply functional.

Every single one of our web design company’s clients are concerned with their websites being highly usable, of course, but one thing they often forget is how their sites are viewed by colorblind individuals.

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There is no single technique that guarantees that a website will be successful; however, there are certain elements our web design company knows that are necessary for effective business websites.  For instance, a clean, attractive design and a memorable logo are essential ways of communicating your message to your users, along with these other website components:

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Most online marketing advice is focused on driving traffic to your website, and of course that is important.  However, our web design agency understands that once you get the customers to your site you have to keep them there - and making sure your website is easy to use and understand is essential for making your company’s website sticky.

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In honor of the season two finale on Sunday, today is Mad Men day - posts featuring a character from AMC’s hit show and what it would be like if they worked at the Ocean Groups will appear on all the company blogs.

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Twitter is definitely one of the hottest social media properties on the web right now; however, it can be quite confusing to the uninitiated.  Accordingly, this week our web design company has written a series of posts that attempt to demystify Twitter, especially as it relates to marketing and online business development.

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One of the objectives of many online business development plans is simply to increase traffic to the company website - the reason being that if a lot of people view the website; the more likely it is that some of them will convert. However, that is not always the case. In many instances, it is better to drive a smaller number of targeted visitors to your site, as opposed to a larger amount of general traffic. After all, targeted visitors are more likely to be actively searching for what your business offers, and therefore more likely to become clients.

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Does your business have a social media strategy?  Our web design company knows that with more and more companies developing an online presence that extends beyond a mere website, companies that understand how to communicate their message with social media will likely end up being the ones that succeed.

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Buzz Marketing for Technology made a really good point recently - the content you or your business puts out on the web isn’t only a way of communicating your message, it is your brand.  That is right - the articles, information, blog posts, video clips, and anything you create is representing your brand online.  Our web design agency understands that consumers are equipped with more information than ever before, and it is all thanks to the internet.

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As always, here are our web design company’s favorite links and blog posts from around the web:

Media Pitch asks if your business is using social media for marketing and customer service purposes.

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