Posted on June 6th, 2008
There are a lot of factors involved in designing and building a new website; however, if you are creating a website for your business, the most important factor is usability. In fact, usability should be your number one concern when designing your company’s website - and it is certainly is the main focus when our Chicago web design firm goes to work on a project.
Usability is defined as “the ease with which people can employ a particular tool or other human made object in order to achieve a particular goal or result”. In regard to web design, usability also means the clarity or ease of navigation - a highly usable site is one that makes it simple for visitors to find exactly what they are looking for. Naturally, a site that has a lot going on - lots of text, images, widgets, and movement - is unlikely to be considered highly usable.
Therefore, when you are starting the process of creating or updating your company’s website, it is essential that you choose a web design company that understands the importance of making your site easy to use. Check out their web design portfolio and look at the websites they have already built, and make sure they combine usability with creativity and attractive visuals.
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