Posted on July 7th, 2008
An elegant business website should be like a a modern skyscraper, a classic Armani suit, or a sleek BMW - simple and clean without any superfluous details. When you are developing your company’s web presence, your motto should be “less is more”.
In regard to web design, “elegant” means more than just a visually pleasing design. Elegance means usability - you want a simple site that is easy to navigate. Usable websites reflect positively on your business and they create a feeling of trust and confidence for your visitors - and this is especially critical for ecommerce sites, given that your customers will probably have to divulge their credit card information. Furthermore, usable websites tend to fairly simple - sites with a local of visual clutter (tons of flash, advertising, or distracting banner ads) are almost always more difficult to navigate than sites built with the concept of “less is more” in mind.
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