Posted on July 10th, 2008
Search engine optimization and search engine marketing are major aspects of web development, however, for the vast majority of companies, the number one reason they have a website is that they want more business. Therefore, it is essential they optimize their website for users first and foremost - something our Chicago web design company has plenty of experience doing.
First of all, the path users take through your website should be carefully considered. When surfing the web or reading online, people tend to simply scan chunks of content as opposed to reading every word - so make it easy for them to comprehend your site quickly and find what they want. This means finding a web design team that has a history of creating clean, usable websites with intuitive navigation systems.
If a visitor arrives at your page and can’t easily discern what your business is all about, or find whatever it was they were searching for, they will likely bounce - or click away immediately. A high bounce rate is the last thing you want from your site’s traffic; after all, having lots of hits but no conversions defeats the purpose of SEO. Accordingly, your SEO and SEM strategies need to be in line with your web development and web design in order to achieve success.
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