Posted on July 14th, 2008
Many businesses lose potential conversions because of a simple content flaw on their homepage - they do not list all their services and product categories clearly. For example, say you are looking for a web design company in Chicago to build a site for your new business. You may come across a professional looking company in your area whose portfolio you love but you don’t know if they can handle search engine optimization and online marketing as well; however, the complete list of solutions that the company offers is no where to be found and therefore you are probably unlikely to contact them.
Therefore, having a homepage that is optimized for conversions is an essential component of marketing your business online. In addition to showing everything that your company offers (product categories, services, etc.), the home page of your website should make it clear exactly what you are all about, because if a visitor can’t determine the focus of your website and whether or not it has what they are looking for, they are likely to bounce - or leave shortly after arriving. So make it easy for them, and you’ll avoid a high bounce rate.
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