Posted on August 6th, 2008
Unless your website is aimed at the nonexistent demographic of visitors who do not ever make mistakes, your web design company needs to accommodate for user error when they create your website. After all, broken links, back buttons and search functions that don’t work, or non-customized error pages can ruin a user’s experience and make them click away from your site, possibly forever.
Good web design takes into account one simple fact: possibility of human error. By being aware of the fact that occasionally your visitors will click on the wrong link, search for something that is just not there, hit the back button, or come across an error page, you and your web design agency can provide an optimal user experience and keep even the visitors who make mistakes on your website. Allowing for such mistakes is an essential part of usability.
In addition, it is important to know and understand your audience. If your products are targeted to a specific niche of knowledgeable web development professionals or other tech-savvy types, you do not necessarily need to make things as simple as possible. However, for the vast majority of users, you want to keep things simple and clean, with easy navigation, custom error pages that give them other options or even predict what they might have been looking for, a working search function, and an option to use the back button if they click on the wrong item.
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