Posted on August 15th, 2008
The color selection process for your logo and website is one of the most important aspects of web design and branding; after all, colors provoke subjective and even emotional responses and deciding what hues work best for your purposes (and in what combinations) is not always easy. Furthermore, if you work with a professional web design company, they will likely advise you on how color and usability are related.
First of all, color and usability are related to readability. It is difficult to read text if there is not enough contrast between the type and the background, of course, and any flashy graphics or animation can also be tough on the eyes if you have a content-heavy website. Color also matters greatly when it comes to your company’s brand and how people perceive your business, so check back next week for a series of posts on color, web design, and branding.
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