Web Design Firm

Ten Reasons Your Company Needs A Blog: Advice From A Web Design Company

If your business doesn’t have a blog yet, what are you waiting for?  Our web design agency knows that blogging is one of the most effective ways to communicate your message, interact with your customers/prospective customers, and even to improve your SEO and position in the search engine results.

1.  Raise Awareness - In other words, blogging is good way to market your products, let people know what your business offers, and generally communicate your message.

2.  Participate in the Conversation - The blogging and social media sphere (and the overall internet, really) is one big conversation.  People will likely be talking about your business anyways, so why not join the conversation?

3.  Be an Authority or Thought Leader - Chances are you have a lot of expertise and deep knowledge about your industry and company’s niche.  With a regularly updated blog, you can share that expertise with the world and position yourself as an authority on your topic.

4.  Generate Leads - This goes hand in hand with proving your authority.  If you are an expert/consultant on various topics, or if you have something to sell (e.g. ecommerce), or if you are a real estate agent, lawyer, or offer other professional services, blogging can help you get more leads for your business.

5.  Humanize your Brand - Putting a human face on a company, especially a bigger business or corporation, can make a major marketing impact for relatively little effort.

6.  Frequent Communication - Blogging is an easy way to keep your clients up to date on your latest offerings and company news.  This is especially effective if you have an ecommerce site that regularly has new items in stock or if you are in a field that changes rapidly and constantly, like technology or the web 2.0 space.

7.  Rank Highly for your Keywords - Search engines love fresh content, and blogging is one of the easiest ways to keep the content on your website updated regularly.  Using your keywords consistently can help position and maintain your spot on page one for your keywords.

8.  Measure Social Media Engagement - You can track how many times your blog posts are bookmarked on social media sites, how many people follow your RSS feed, and other metrics that determine the depth of your customer’s/potential customer’s engagement with your brand.

9.  Share Your Point of View - Much like blogging in order to become a thought leader, blogging to express your opinion on the latest industry trends, the news of the day, and other topics helps position you and your brand as a thought leader.

10.  Get Feedback - Blogging is an excellent way to interact and engage with your market, including getting valuable customer feedback.  If you are worried about negative reviews/feedback, remember that it is better to participate in the conversation than have it happen behind your back.

So what are your reasons for blogging for your business?  Do they include or differ from the above?  If you haven’t started a company blog yet, why not?  Share your answers in the comments.