A great website is perhaps the most important aspect of marketing a small business, and there are plenty of books, articles, and blogs on how to build a fantastic site. But sifting through all that information can be time consuming at best and highly frustrating at worst, so for many business owners, enlisting the services of a specialized Chicago web design company might be the best choice. However, there are few simple elements that are essential for a high quality small business website, so without further ado:

Our Chicago web design company is responsible for the creation of many high end, award winning websites, and over the years, we learned that companies build websites for one reason only: to grow their business. Their sites were simply tools to get visitors and ultimately convert those visitors into regular customers.

This lead to the creation of SEOGroup, a new Chicago SEO company and the search engine optimization and search engine marketing department of the Ocean Online Group.

Whenever our Chicago web design company’s team starts a new project, we ask this question: what are people coming to the site for?

There are a lot of factors involved in designing and building a new website; however, if you are creating a website for your business, the most important factor is usability. In fact, usability should be your number one concern when designing your company’s website - and it is certainly is the main focus when our Chicago web design firm goes to work on a project.

As a Chicago web design company that recognizes the power of SEO when it comes to driving traffic and ultimately generating conversions on the web, we were excited to see an article about search engine optimization in the Chicago Tribune this Monday.

Just so we’re on the same page, let’s define content management system. A content management system allows you to update designated areas of your website through an administrative panel or, simply put, “manage your website content”.