Ocean Online Group

Branding Your Company’s Website: Advice From An Online Business Development Company

Wednesday, December 3rd, 2008

Your company’s website represents an important aspect of your overall online business development and branding strategy: It communicates who you are, what you offer and what you promise through content, organization and appearance. Therefore, when creating your company website you need to look at everything through a marketing lens. Begin by researching your audience, your competitors, your industry and yourself. Read the rest of this entry »

Posted Wednesday, December 3rd, 2008 in Business, Design | No Comments »

Content Is Not Only King, It Is Your Brand

Monday, October 20th, 2008

Buzz Marketing for Technology made a really good point recently - the content you or your business puts out on the web isn’t only a way of communicating your message, it is your brand.  That is right - the articles, information, blog posts, video clips, and anything you create is representing your brand online.  Our web design agency understands that consumers are equipped with more information than ever before, and it is all thanks to the internet. Read the rest of this entry »

Posted Monday, October 20th, 2008 in Marketing | No Comments »

What Effect Does Your Message Have On Your Visitors? Advice From A Web Design Company

Thursday, September 18th, 2008

The most successful businesses have distinctive brands and the ability to communicate their marketing messages in such a way that people remember it.  After all, it doesn’t matter how clever or creative your logo or corporate identity is if it is not memorable - if it doesn’t stick in people’s minds. Read the rest of this entry »

Posted Thursday, September 18th, 2008 in Business, Marketing | No Comments »

Finding The Words: Tips From A Web Design Firm

Thursday, September 11th, 2008

Our web design company knows that the right words can make the difference between an elegant website and a site that converts visitors into customers.  However, finding the right words is easier said than done, but there are quite a few tools and websites out there that will help you craft your message.  Read the rest of this entry »

Posted Thursday, September 11th, 2008 in Business, Marketing | No Comments »

It Is Not About You: Does Your Company’s Website Send The Wrong Message?

Wednesday, August 13th, 2008

Your customers and your potential customers do not really care about you.

In fact, when people are looking to purchase goods or services, they are looking for two things: a solution to their problems and some positive feelings about the companies or brands they are dealing with.  Therefore, it is important that your website (which is a key component of your overall marketing plan) is created with that in mind; a good web design company with business web development experience should understand this concept. Read the rest of this entry »

Posted Wednesday, August 13th, 2008 in Business, Design | 1 Comment »

Grow Your Company’s Marketing Reach: Now Is The Time

Tuesday, June 17th, 2008

The Wall Street Journal recently did an interview with Stefan Tornquist of Marketing Sherpa about how companies should handle their marketing in this uncertain economy, particularly entrepreneurs and small business owners. He says that, instead of cutting their marketing budget, small businesses should take advantage of the economic lull and use this time to revamp their campaigns, as well as focusing on internet marketing - particularly search engine optimization.

As a web design company, we are always happy to see the mainstream media mention the power of the internet when it comes to marketing and branding. Read the rest of this entry »

Posted Tuesday, June 17th, 2008 in Business, SEO | No Comments »