Your customers and your potential customers do not really care about you.

In fact, when people are looking to purchase goods or services, they are looking for two things: a solution to their problems and some positive feelings about the companies or brands they are dealing with.  Therefore, it is important that your website (which is a key component of your overall marketing plan) is created with that in mind; a good web design company with business web development experience should understand this concept.

When it comes to business web design and web development, making assumptions about user behavior can be risky at best - and cause your company to lose out on potential clients at worst. One way to avoid making dangerous assumptions and driving away customers is to work with a web design company that understands the principles of usability and doesn’t make assumptions about user behavior, because after all, assuming makes an ____ out of you and me (you’ll have to fill in the blank yourselves).

Unless your website is aimed at the nonexistent demographic of visitors who do not ever make mistakes, your web design company needs to accommodate for user error when they create your website.  After all, broken links, back buttons and search functions that don’t work, or non-customized error pages can ruin a user’s experience and make them click away from your site, possibly forever. 

As a web design company that understands the importance of creating clean, usable business websites, we understand that many factors affect your website’s usability, including navigation, color selection, and internal linking.  One of the major factors, however, is something that many people don’t even really consider- the choice of font.  Besides being a key design decision that affects the tone and feeling of the site, a font that is easy to read is an important factor in your site’s overall usability.

Our web design company knows that social proof in the form of testimonials and positive reviews is one of the major reasons that visitors convert into customers; after all, people tend to want to buy things that are positively endorsed by others, especially people they trust.  However, many business websites do not take full advantage of the power of social proof.