Less is More: Why Sometimes Less Traffic Means More Conversions
Wednesday, October 22nd, 2008
One of the objectives of many online business development plans is simply to increase traffic to the company website - the reason being that if a lot of people view the website; the more likely it is that some of them will convert. However, that is not always the case. In many instances, it is better to drive a smaller number of targeted visitors to your site, as opposed to a larger amount of general traffic. After all, targeted visitors are more likely to be actively searching for what your business offers, and therefore more likely to become clients. Read the rest of this entry »
