The color selection process for your logo and website is one of the most important aspects of web design and branding; after all, colors provoke subjective and even emotional responses and deciding what hues work best for your purposes (and in what combinations) is not always easy.  Furthermore, if you work with a professional web design company, they will likely advise you on how color and usability are related. 

When it comes to business web design and web development, making assumptions about user behavior can be risky at best - and cause your company to lose out on potential clients at worst. One way to avoid making dangerous assumptions and driving away customers is to work with a web design company that understands the principles of usability and doesn’t make assumptions about user behavior, because after all, assuming makes an ____ out of you and me (you’ll have to fill in the blank yourselves).

Unless your website is aimed at the nonexistent demographic of visitors who do not ever make mistakes, your web design company needs to accommodate for user error when they create your website.  After all, broken links, back buttons and search functions that don’t work, or non-customized error pages can ruin a user’s experience and make them click away from your site, possibly forever. 

Sadly, it happens all the time - a business hires a web design agency and they develop the most creative and visually pleasing site in the field, and everyone sits back and waits for the website to start bringing in the customers and clients.

Crickets.

That beautifully designed website is getting no attention, not showing up in the search engine results, and getting a mere couple visitors a day.  So what went wrong?

Last week this Chicago web design company blogger was looking for a customer service email or phone number for a particular company - I had an issue with a product of theirs that was not particularly urgent; however, it did need to be fixed and my problem was something a customer service could easily handle.  So of course, I went online to find company website and locate contact info.

Search engine optimization and search engine marketing are major aspects of web development, however, for the vast majority of companies, the number one reason they have a website is that they want more business. Therefore, it is essential they optimize their website for users first and foremost - something our Chicago web design company has plenty of experience doing.