Ocean Online Group

Never Make Assumptions: Tips From A Web Design Company

Tuesday, August 12th, 2008

When it comes to business web design and web development, making assumptions about user behavior can be risky at best - and cause your company to lose out on potential clients at worst. One way to avoid making dangerous assumptions and driving away customers is to work with a web design company that understands the principles of usability and doesn’t make assumptions about user behavior, because after all, assuming makes an ____ out of you and me (you’ll have to fill in the blank yourselves). Read the rest of this entry »

Posted Tuesday, August 12th, 2008 in Business | No Comments »

Web Design, Web Content, and Language: We vs. You

Tuesday, June 24th, 2008

Which word appears more often in your company’s website content, “we” or “you”?

In the last post, we described how your website isn’t really about your business, it is about your customers and their user experience.  Perhaps the most important part of that user experience is the copy - after all, reading the words on your site is generally the first contact users have with your business, so you want to make sure that your language reflects your customer service - that is about them, not you.  For example, our Chicago web design company’s homepage features the solutions we provide before mentioning anything else. Read the rest of this entry »

Posted Tuesday, June 24th, 2008 in Business | No Comments »

Creating the User Experience: Your Company Website isn’t About You

Monday, June 23rd, 2008

You may think your company’s website is all about your business, but you are incorrect - your website is all about customer service and the needs of your past, present, and future customers (or at least it should be).

Our Chicago web design company understands that the most important aspect of good web design is usability. Recognize the demands of your visitors first and foremost, because if your site is too difficult to navigate, takes a long time to load, or is otherwise not user-friendly, your visitors aren’t going to stick around. Read the rest of this entry »

Posted Monday, June 23rd, 2008 in Business | No Comments »